50 Entertainment and BRICK BY BRICK present: Echo Through The Waves, A New Vision of Art

50 Entertainment, Inc. (50e) is opening its Warehouse District office space to serve as an art gallery one evening quarterly to showcase talented Twin Cities artists.

The initial event will feature Dick Simonsen, Yuri Arajs and Lonnie Lovness; it takes place Thursday, October 25, 2007 from 6:00 to 9:00 p.m. 50e’s office space is located at 300 First Avenue North, Suite 110 in the Warehouse District of downtown Minneapolis.

“The decision to hold gallery events in our space was a simple one. 50e is a company that fosters the arts and our space has the right atmosphere for a successful gallery,” said Deborah Ward-Ingstad, 50e CEO. She continued, “While 50e is first a music and media company, we have the tools to help all artists find success. We are dedicated to cultivating all arts here in the Twin Cities and we were intrigued by what Wolfmotell was doing through its BRICK BY BRICK campaign. We, too, want the Warehouse District to be a go-to place for art, and we plant o help that effort a few artists at a time.”

50e has partnered with BRICK BY BRICK for this endeavor. BRICK BY BRICK is a campaign designed by advertising agency Wolfmotell to renew the creative energy of the historic Minneapolis Warehouse District. The first effort by BRICK BY BRICK was an outdoor art exhibit hanging from light poles along First Avenue.

“It’s great to see a proactive community,” said Keith Wolf, the creative vision behind BRICK BY BRICK. “An imaginative concept like the 50e Gallery gives artists a new venue and visibility to a unique audience.”

50 Records Announces Label Agreement With Elevation

50 Records, an independent record label based in Minneapolis, announced today that it has added the Atlanta-based rock band Elevation to its roster of artists.

“I was drawn to Elevation initially because of their strong musicality and their unique sound. I believe they are a good fit with 50 Records because our vision of their future is similar to theirs,” said Drew Pearson, Director of A&R for the label. “First and foremost, 50 Records is about representing artists, during a period of dramatic changes in the music industry. I'm confident that Elevation will have the opportunity here to retain their artistic vision.”

Elevation joins popular Minneapolis band White Light Riot on the 50 Records label. Elevation will finish touring this summer and go into production on their first full-length album this fall.

50 Records Completes White Light Riot Blitz Week

50 Records, an independent record label based in Minneapolis, launched the first full-length album of locally-based band White Light Riot, with a dizzying week of launch activities and media events. Sales exceeded initial expectations, confirming 50 Entertainment’s strategy for successful indie music market penetration.

In support of Atomism, White Light Riot performed in-studio with Twin Cities radio stations Cities 97 and The Current. The band also made TV appearances on KARE TV's "Showcase Minnesota", "Whatever Show” and on WCCO TV’s “4 News This Morning.” White Light Riot’s blitz week included an acoustic performance at local record store, Electric Fetus, a CD listening party thrown by local DJ Jake Rueh during his weekly "Transmission” party, and a Cities 97 "Tunes at Noon" performance on Peavey Plaza.

Atomism was recently heralded as one of the Star Tribune’s Best Local CD Releases of 2007. The newspaper featured a front-page story on White Light Riot in the ‘Scene’ section by music critic Chris Riemenschneider featuring a banner headline: “White Light Heat.” The week culminated with a special all-ages sound check party on Saturday afternoon, a VIP listening party attended by more than 300 local industry insiders and a sold-out CD release party and band performance at the Fine Line Music Café.

“50 Records is proud of White Light Riot's album launch for Atomism,” said Deborah Ward-Ingstad, chief executive officer of 50 Entertainment. "Having a sold-out concert and great record sales in the first week means the band is getting noticed and is really starting to take off. With the national release of Atomism in August through RED Distribution, we expect to fully flex the rationale behind our unique approach to the music business, which is our ability to offer strong support for talented artists.”

Future performance dates for White Light Riot include playing on the Chipotle stage at Milwaukee’s Summerfest, a show at the St. John's Block Party in Rochester; Minn, and performing as a headliner at the Festival to End Violence in Duluth.

50 Records Announces National Distribution Agreement With RED Distribution

50 Records, an independent record label based in Minneapolis, announced today that it has reached agreement for national distribution for its artists with RED Distribution, a division of Sony BMG.

“In today and tomorrow’s music business, it will be key to find the right partnerships to bring both the strength of a robust distribution system together with the artist-centered approach of independent labels like 50 Records,” said Deborah Ward-Ingstad, 50 Entertainment, Inc. Chief Executive Officer. “This agreement will enable 50 Records to go beyond the realm of a traditional label and provide full marketing and promotional support paired with national distribution rights to artists. We are enthusiastic about the potential of this relationship for our artists and for their fans.”

50 Records is a subsidiary of 50 Entertainment, Inc. 50 Entertainment is comprised of successful industry veterans and innovative youth who have developed and implemented a new standard for the changing music business—a 50/50 partnership with artists that utilize a wide range of marketing tactics aimed at a global audience. 50 Records signings include Minneapolis band White Light Riot and Atlanta band Elevation.

“50 Entertainment provides an opportunity for us to access some exciting new talent. We have high expectations for this partnership and look forward to mutual success,” said Missi Callazzo, MRI President.

Deb Ingstad, CEO of 50 Entertainment joins World Business Academy Board of Directors

Deb Ingstad, CEO of Minneapolis-based music and media company, 50 Entertainment, joined the World Business Academy Board of Directors.

The World Business Academy is a non-profit business think tank devoted to rekindling the human spirit in business. Founder Rinaldo S. Brutoco and a small group of senior business executives and academics emerged in 1987 to create a research and education institution, the World Business Academy, to help the global business community understand and participate in the new constructive role emerging for business as the dominant institution in society.

For more information of The World Business Academy, please visit:
www.worldbusiness.org