50 Records, an independent record label based in Minneapolis, launched the first full-length album of locally-based band White Light Riot, with a dizzying week of launch activities and media events. Sales exceeded initial expectations, confirming 50 Entertainment’s strategy for successful indie music market penetration.
In support of Atomism, White Light Riot performed in-studio with Twin Cities radio stations Cities 97 and The Current. The band also made TV appearances on KARE TV's "Showcase Minnesota", "Whatever Show” and on WCCO TV’s “4 News This Morning.” White Light Riot’s blitz week included an acoustic performance at local record store, Electric Fetus, a CD listening party thrown by local DJ Jake Rueh during his weekly "Transmission” party, and a Cities 97 "Tunes at Noon" performance on Peavey Plaza.
Atomism was recently heralded as one of the Star Tribune’s Best Local CD Releases of 2007. The newspaper featured a front-page story on White Light Riot in the ‘Scene’ section by music critic Chris Riemenschneider featuring a banner headline: “White Light Heat.” The week culminated with a special all-ages sound check party on Saturday afternoon, a VIP listening party attended by more than 300 local industry insiders and a sold-out CD release party and band performance at the Fine Line Music Café.
“50 Records is proud of White Light Riot's album launch for Atomism,” said Deborah Ward-Ingstad, chief executive officer of 50 Entertainment. "Having a sold-out concert and great record sales in the first week means the band is getting noticed and is really starting to take off. With the national release of Atomism in August through RED Distribution, we expect to fully flex the rationale behind our unique approach to the music business, which is our ability to offer strong support for talented artists.”
Future performance dates for White Light Riot include playing on the Chipotle stage at Milwaukee’s Summerfest, a show at the St. John's Block Party in Rochester; Minn, and performing as a headliner at the Festival to End Violence in Duluth.
No comments:
Post a Comment